Wrapping Up a Spectacular Summer at the Centre
Summer at the Centre
As the summer of 2024 comes to a close, we reflect on the incredible journey we’ve shared with our community during the ‘Summer at the Centre’ event series. This year, the Spruce Grove City Centre Business Association (CCBA) hosted four vibrant and unique events that brought our city centre to life, attracting over 10,000 people and creating unforgettable memories for all who attended.
A Summer to Remember
The ‘Summer at the Centre’ series kicked off with the June Jamboree—a significant event marking our first major gathering in the city centre post-construction. The day was filled with excitement as over 65 vendors lined the streets, offering a wide range of goods and treats. The event was further highlighted by the participation of Mayor and Council, with special words from MLA Searle Turton, bringing the community together to celebrate this milestone. With lively entertainment and family-friendly activities, the June Jamboree set the perfect tone for the rest of the summer.
In July, the Circus Carnival & Market Merriment transformed the city centre into a whimsical wonderland. Attendees were captivated by enchanting performances, street magicians, and a vibrant food zone that kept everyone delighted throughout the day. This circus-themed event was a hit with attendees of all ages, offering a magical escape in the heart of Spruce Grove.
The Live Music Night Market on July 27 was the most bustling event of the summer, drawing large crowds to the city centre. This lively evening featured not only over 65 vendors but also a beer garden that added to the festive atmosphere. The beer garden was so popular that it ran out of beer, and Dulce Mexico sold out of iced coffee, underscoring just how busy the night was. The music, generously sponsored by The Cossack, kept the energy high throughout the night, creating an electric atmosphere that made this event truly memorable.
The final event, the Summer Sizzle Dance-off: Groove Your Way into Fall on August 10, closed out the series with a country pop theme that had everyone dancing. Attendees showcased their best moves as they grooved to live performances from up-and-coming singer-songwriters and musicians, creating a lively and joyful end to our summer celebrations.
Impressive Community Engagement
The success of our summer events was not only evident in the bustling city centre but also in our outstanding social media impact. Our summer market campaign reached over 112K people on Facebook and 55K on Instagram, with two standout posts garnering over 16K views each. Additionally, our targeted ads collectively reached over 100K people across both platforms, further extending our community engagement and impact.
These impressive numbers reflect the widespread community interest and the effectiveness of our campaign in bringing people together to celebrate all that Spruce Grove has to offer.
Unforgettable Highlights
65+ Vendors at Each Event: Our markets featured a diverse selection of local vendors, offering everything from handmade crafts to delicious food, creating a vibrant shopping experience.
Live Entertainment: Each event was filled with lively performances that kept the energy high and the crowds entertained.
Successful Night Market: The night market on July 27 was a standout success, with a bustling beer garden and fantastic live music that drew large crowds and made the evening truly special.
Family-Friendly Activities: With face painting, henna tattoos, bouncy castles, and more, our events provided endless fun for families and children of all ages.
A Special Thank You to Our Sponsors
None of this would have been possible without the generous support of our sponsors. We’d like to extend a heartfelt thank you to all who contributed, with special recognition to our title sponsor and ‘City Centre Champion,’ Garden Dental. Their commitment to the community is unwavering, and their support was crucial in making these events a success. Located next to the park, Garden Dental offers a range of services, including implants, orthodontics, and same-day emergencies, all with options like sedation and a free patient shuttle. To learn more about them, visit gardendental.ca.
Looking Ahead
As we close the chapter on this year’s events, we’re already looking forward to what’s in store for 2025. Stay tuned for updates on next year’s events, and don’t miss the chance to be part of the excitement. Join our mailing list, and be the first to know about upcoming markets and community celebrations.
Check out this link to relive the magic with a gallery of images and a full recap of our summer events. We can’t wait to see you again next year!
We're counting on your support to make our summer market events a roaring success!
Spread the excitement by sharing our posts on social media, printing and distributing posters in your community, and telling your friends and family about the upcoming festivities.
Download this poster and hang it up today!